Move more money, data and decisions
Welcome to the next generation of financial technology, enabling all creators to build smart customer-experience platforms with embedded data services.
Move more money, data, and decisions
Welcome to the next-gen of financial technology, enabling all creators to build smart credit and compliant funding experiences with embedded data services.
What's new?Virtual card issuing, in development. Join the waitlist →Win your market with embedded customer experiences
The path to financial inclusion with innovative customer-empowerment tools
GoFinFi is working with leading partners to address a pressing challenge in the U.S. financial system: empowering the 26MM underbanked population with innovative tools to build financial confidence.
[YOUR BRAND]
Welcome
ROMAN ROY
Payments reported
3 on time
Reporting to Equifax,
Experian, and TransUnion
Credit monitoring
We spotted 6 changes on your credit report. Review them anytime.
Flex Credit Boost
Build savings while growing a positive payment record.
A program of FinFi Trust Co, LLC. Originated by Pacific Place Financial, Inc.
Bill Reporting
Track your credit with the bills you're already paying.
Rent Reporting
Get credit for rent you already pay.
Offers for your Financial Journey
Start Flex Credit Boost
Add 12 more months of positive payment history while your savings are set aside for you to withdraw in full later.
A program of FinFi Trust Co, LLC. Originated by Pacific Place Financial, Inc.
Report Your Bill Payments
Track your credit with the phone and utility bills you're already paying.
You have a bill due soon
Pay now to keep your payment history on track.
CITY UTILITIES
Due in 5 days
$142.00
Transactions
Amazon Prime
Subscription • Today
-$14.99
Netflix
Personal • Yesterday
-$15.99
Spotify
Personal • Oct 28
-$9.99
Skool
Education • Oct 26
-$99.00
Hulu
Entertainment • Oct 25
-$7.99
Synchrony
Finance • Oct 24
-$124.50
DoorDash
Food • Oct 22
-$32.45
Your Money Checklist
Simple actions to grow your financial health
Start Flex Credit Boost
Add 12 more months of positive payment history while your savings are set aside for you to withdraw in full later.
A program of FinFi Trust Co, LLC. Originated by Pacific Place Financial, Inc.
Report Your Bill Payments
Track your credit with the phone and utility bills you're already paying.
You have a bill due soon
Pay now to keep your payment history on track.
CITY UTILITIES
Due in 5 days
$142.00
Sample screens
Your client's own banking app with GoFinFi components embedded. Accounts, balances, and transactions belong to the client's app and its providers. Credit monitoring, bill and rent reporting, and Flex Credit Boost are consumer programs operated by FinFi Trust Co, LLC.
Production-ready customer experience platform in minutes — not months.
Build a unique experience combining customer onboarding, partner program routing, payment tracking, and more.
Embed credit monitoring and other credit features into the banking app your customers already use, with drop-in components.
Smart Offer RoutingDeploy a Network of Partner Programs
Turn one application into a stream of options. Customers receive multiple results* from your partner network in real time — lifting approval rates and conversion.
*All rates, fees, and terms are subject to each provider's discretion and may not be available in all states. This does not affect consumer credit scores. See footer for details.
Congratulations! Here are your recommendations.
Please review your options below.
Sample screens
High-Intent Customers for Your Financial Services & Products
Match your audience to real-time, personalized offers from our affiliate marketplace — and turn intent into approvals. Ready to launch.
Offer smarter customer experiences, lift conversion, and double revenue per customer.
Sample screens
Partner program1 reports consumer payment activity to credit bureaus, where it becomes part of a consumer's payment history, utilization, and account age.
1 Credit data furnishing provided by Pacific Place Financial, Inc. Consumer enrollment is operated by FinFi Trust Co, LLC.
Partner with your preferred data and offer providers
Access subscription tools and data services provided by trusted partners. Deploy in-demand, innovative products that get consumers results fast.
Infrastructure for every
financial integration
Deploy in minutes, not months. One API for credit data, embedded components, and partner programs, without assembling the full stack yourself.
curl https://api.gofinfi.com/v1/applicants \
-H "Authorization: Bearer sk_live_..." \
-H "Content-Type: application/json" \
-d '{
"email": "roman@example.com",
"first_name": "Roman",
"last_name": "Roy"
}'# → 200 OK
{ "id": "app_1Nz...", "status": "created" }
Embedded credit components
Add credit monitoring and other credit features to your existing banking app.
Virtual card issuing is in development. Join the waitlist
Consumer data
Pull the data you need through one consented API.
Partner program routing
Route applicants to the right partner programs automatically.
npm i @gofinfi/sdk*Access to live data and partner integrations subject to platform review and approval. A platform activation fee is required for all applications submitted to GoFinFi and is refunded in full if the application is not approved.
Launch in weeks, with credit monitoring, reporting and more out of the box
Start with just one engineer and one line of code. With both the frontend UI/UX and the backend experience, our White-Label App is a fully turnkey solution for companies that want to get to market faster.1
Start with one line of codeWant access to consumer data?
We give you the (API) keys* to
unlock it allfor businesses with a permissible purpose.
Focus your energy on dreaming up new experiences — not on how to get the data.
Financial tools for AI agents
Connect your agents over MCP. They can pull consumer data and route offers inside the same limits and guardrails you set. Virtual card issuing is in development. Join the waitlist.
From the blog
Latest posts
Ideas, product updates, and the occasional rant on doing this the right way.
Stop handing out your personal card
Virtual card issuing is in development. Join the waitlist to give everyone on your team their own card, with limits you set and every charge in view.
Qualify your leads without leaving GoHighLevel
GoFinFi is now in the GoHighLevel Marketplace — install it in one click and qualify your leads inside the workflows you already run.
Turn on-time rent into a reason renters stay
Report your renters' on-time rent to the credit bureaus and give good renters a reason to renew. Powered by Pacific Place Financial, Inc.
Low– and no–code options for getting started
If you'd like to use GoFinFi for your business but don't have developers on staff, no problem. We have a few options depending on your needs.
See the platform
Review the operator motions GoFinFi is built to support and where the platform fits best.
Ready to get started?
Create an account instantly to get started or contact us to design a custom package for your business.